1. Blog Every Day — Do NOT do this! I’m actually waiting for the “experts” to diagnose our blogs (which don’t have well-formed, regular posts coming out like clockwork) with having “Blogstipation” and prescribing us something like Metamucil (I met a Muse ill one time as well!) which would contain FingerFiber to unblock our hands when they’re too bloated to type. All kidding aside, if you’re going to put writing out there this consistently, you’re depriving your readers of that intense and exciting emotion known as “yearning.” They cannot miss you if you’re constantly in their face. “Absence makes the heart grow fonder!” Didn’t you ever find that message in your fortune cookie? Or do you subscribe to the opposite (idiotic?) idiom which goes, “Outa sight, outa mind!” and only holds true for spouses justifying cheating when their significant other is on a business trip. I myself intentionally go months without posting something and then wait for readers to demand I return to the blogosphere, which is usually illustrated by them throwing me a “Coming Home” surprise party. Basically when I log into WordPress, a cheery notification pops up that says, “Welcome Back!” and that’s how I know my numerous fans simply cannot bear my playing hard to get anymore. Bottom line is keep ’em wanting more — blog twice yearly.
2. Write Great Content: Say what? No! Don’t do this. Once you start out with excellent stuff, you’re denying your readers the chance to say, “I knew Mr./Ms Blogger when they were writing pure drivel.” Here’s what you do — write mediocre paragraphs sandwiched by a yummy headline and a delicious call-to-action conclusion. This framework supports your post in the manner to which it’s become accustomed, and people only read those parts anyhow. Think about it. Do you really scrutinize the turkey or roast beef in your lunch or are you marveling at the golden flaky sourdough bread perfectly cradling the savory mayo and mustard? So toast your titles to perfection and spread the condiment conclusion extra thick. I guarantee any way you slice it, people will continue to order your blog!
3. Comment On Other Blogs Frequently: The theory being that if you sprinkle enough breadcrumbs online, readers will trace those scintillating trail of comments back to your own writing. But do you really want a bunch of followers named Hansel and Gretel? And besides doing this will get you a reputation as a “Rampant Remarker” and you’ll have to drink Constant Comment tea! Just remember — “Those that can …do. Those that can’t… teach!” You’re smart enough to somehow tweak this bumper sticker proverb so it’ll work wisely for this example, aren’t you?
4. Run a Competition and give prizes!: Hold on there, Ed McMahon! (Did you know he never even officially worked for the Publisher’s Clearing House contest? Check it out right HERE) Think about it — you hold a competition to grow your blog bigger, right? But if you NEED to grow your blog, that means there are currently very few people reading it to enter your exciting contest. Every time the Academy Awards show “The Oscars” rolled around, I’d run a similar promotion on Once Upon Your Prime cleverly calling it, “The Blogademy Awards” or “The Bloscars” and advertise awesome prizes for all 25 different types of blogs. That’s right, instead of generating my own new writing material (and subsequently making people laugh) every post consisted of me obsessed with
begging convincing potential contestants to enter my competition because I was the judge and I always wanted to be able to say, “Due to an overwhelming number of submissions for Best Supporting Blog, picking a winner was extremely difficult so therefore we have a tie!” But nooooooo, because I was too embarrassed to cancel my contest and confess there wasn’t enough competition, I ended up sending out gift cards to the same blogger who entered every single category. That’s right — they now have a lifetime supply of Starbucks and the following year they asked if the prize could be a Target gift card. Of course they did. Just say “NO!” to holding contests!
5. Be Controversial!: Professional bloggers will tell you they got popular by taking an opposing view and not being afraid to offend people. This is supposed to make your blog go viral and (if you write humor like me?) maybe you can be the Don Rickles of blogging. No!! With three exceptions, don’t do this! The first is writing a blog on men carrying handbags — because you’ll not only have controversy, you’ll have contropursey! Alternatively ask, “Should there be male assistants in doctor’s offices?” and then you’ll also have a big contronursey on your hands. Or just play it safe and frustrate readers by typing in an irritating light-colored font like this. Of course we call that being Fontroversial!
6. Tell People to Ignore Expert Advice: It’s really transparent that you’re just trying to make others suck so your blog will stand out big time next to all the losers.
Readers: Leave any other tips you currently disregard in the comments