The big Buzzword at the recent 2014 BlogHer conference was “Monetize!” There was a distinct glamorization of those “Professional Busy Career Bloggers” who earn dollars versus the rest of us “Hobbyists” who play a couple rounds of “Bloggy” in between washing and drying the dishes.
Everywhere you looked in the Grand Ballroom of the Convention center, you’d spy hundreds of circular white-cloth tables filled with starving writers, (and not necessarily for scrambled eggs!) confidently passing their Blog’s business cards to one another, along with the butter.
“Don’t ever write for free!” OR “Make your words work for you!” AND “Your Blog is Your Goldmine!” were quotes tossed around in every lecture, workshop or keynote speech, as we women linked arms and nodded passionately, our self-esteems and sense of worth skyrocketing in a frenzied crescendo with every success story told. If a picture is worth a 1,000 words, what could each 1,000 word post on our blogs be worth??
We were then unleashed into the Expo arena where hundreds of sponsors and vendors in colorful booths promised us lots of Swag.
“But how many pairs of velvet Drapes can I possibly hang up in my living room?” I asked my newly introduced blogger friend. Swag? Maybe they would teach us how to walk and talk cool? After all, possessing “Swag,” was something my teenagers always aspired to have. But it turned out “Swag” was none other than “Stuff.” Lotsa stuff. And there were even “Swag Hags” — women who hoarded all the free products, prizes, samples, and merchandise they could Snag into their Swag-Bag so they could Brag, which was actually kind of a Drag.
The idea was to hype these products/companies on our blogs so everyone profits.
“But I don’t want my “Once Upon Your Prime” site to turn into a commercial advertisement?” I lamented to my new dollar-eyed friend who suggested discreetly weaving a promotion into one of my typical daily posts. Oh sure . . .
Hey Readers! Today I woke up with a “Sorry Dear, Not last night, I had a headache,” pounding in my forehead. But thank goodness on my night table was a bottle of Tylenol Extra Strength caplets – – the painkiller hospitals use most. “All day strong, all day long.” Next I slid into my Levi jeans because quality never goes out of style. Then I proceeded to pop some Pillsbury cinnamon rolls into the toaster since nothing says lovin’ like something from the oven!
Um, No thank you!
Instead I set about thinking up alternative, creative ways my everyday writing could make some money. The best place to start was close to home.
Little Miss Menopause’s Ideas of How to Monetize Everything In Sight With What You Write
1. Grocery lists. They can have a catchy title, a byline, a tell-all exposé kinda feel, with an unpredictable twist ending! i.e. . .
Walmart’s Worthwhile Witticisms
by Little Miss Menopause
- 1/2 lb Wild caught salmon (Mercury in our fish supply is killing America’s Families!)
- Loreal Preference Fade Defying Hair Color (Friends speculate – – Can Botox be far behind for this mundane housewife?
- Chips Ahoy cookies (Can I fool the PTA into thinking they’re home baked?)
- Kitty Litter (and our cat died 8 years ago . . . how’s that for a cliffhanger??)
2. The scrawled messages I scotch tape to my kids sandwiches when I pack their backpacks.
“Have a great day and good luck on math test!” Copyright 2014 $12.95
DAUGHTER: Mommy, why is there a price tag on the note you wrote along with my peanut butter & jelly?
ME: Sorry, Sweetie. But haven’t you ever heard, “There’s no such thing as a free lunch!?”
3. Love Note to my Guy Traced in the Dust on His Car Windshield
BOYFRIEND: “How come it says “Simon & Schuster’s Brand New Release” after “I love you” on my Honda?
ME: Oh I get it. You’re implying my stuff isn’t good enough for a big, traditional publishing house? I should just stick to a small press.
BOYFRIEND: Publishing? Huh? And why are your romantic sentiments a dollar cheaper in Canada than the USA?
ME: Aha! I see. You think I should just give it away for free, don’t you? “A man will Never buy a Hardcover book if he thinks he can keep getting paperbacks from his local librarian!!”
(Looks suspiciously at me, as if he knows I’m rehearsing for a soundbite.)
BOYFRIEND: (sidling up to me) Well, can she be the kind of librarian who whips off her nerdy glasses, let’s down her prim hairdo, then becomes Va Va Boom Sexy Lexi and jumps my bones?
ME: Never mind that. My writing is worth a lot. You’ll see. And who the hell is Lexi??
4. The Baby Scrapbook I Diligently Kept. Hey, it didn’t write itself, ya know? My firstborn was a colicky character, therefore this was an amazing Best Yeller Seller with five subsequently written Page Turning Sequels. You’ll simply drool (just like the six-month-old protagonist did!) over the “Learns to Crawl and Walk Early!” chapters. Ladies Home Journal says, “This is a Must-Have series for anyone’s private bookshelf collection!”
5. Any Recipes (that I haphazardly jot down onto note cards and manage to file) for fowl. Top dollar for all my Rock Cornish Game Hen, Buffalo Chix Wings or Grilled Chix Tenders recipes. Hey, we’re talking Classic “Chick Lit!” here. Well-read females ages 28-42 eat this stuff up!
6. All hand-written notes to teachers – – (Market as Tear-Jerker Mysteries)
Please excuse Eliza from P.E. today as her menopausal mother washed her white gym shorts with the red bath towels.
7. All letters cleverly composed from the Tooth Fairy, Santa Clause, Easter Bunny, and any “Congratulations on Your Straight ‘A’ Report Card, You Just Earned a Trip to Disneyland plus $10 a week extra allowance!” greeting cards. (market as Fairytale, Fantasy, Folklore, and the last one as Humor. Note: Distribute “Buy one, get 2nd half-off!”coupons under pillows and X-mas trees.
8. All Forms I tediously fill out daily – – This includes all paper work given to me on Physician Clipboards, Insurance Claims, Income Tax Filings, Driver’s License Applications, Job Resumes and Sweepstakes Entries – – From here on in, these get touted as my newly released Suspense/Thriller/Horror novels. Stephen King has nothing on me, baby! (Bonus Section will include dedications and acknowledgments. i.e. “The author wishes to thank Dr. Spanky, the best gynecologist ever, for always warming his speculum.”
9. Misc Notes: Clearance Sale! New markdowns on all written material that gets tacked on my front door for Gardeners, Babysitters, Neighbors, and the Postman! UPDATED SPECIAL: I will be holding autographed signings Monday Nights at Barnes & Noble bookstore for my highly acclaimed, “Sorry I hit your back bumper. Can you call me so we can settle this for cash? My husband will kill me if our premiums go up” Post-It Stickies.
10. Witty Facebook/Blog Comments & My Funny Texts: These go for a premium now. Have you any idea the time I spend leaving remarks on my friend’s Facebook alone? Sheesh! My brilliant Op-Ed pieces will go for top dollar. But day-old, “Nice pic” Or “Many happy returns” snippets are now 25% off. As for the days when I opt to text you – – haven’t you heard? I’m a Syndicated Texter now (read here!) and it’ll cost you $19.95 for the first 40 characters. PayPal will be graciously accepted.
But just as I gleefully began to add up all the money I would be raking in from the above 10 Real Life-Writing Monetization Ideas, I encountered a major glitch in the system. Family and Friends have now informed me of THEIR new policy — For anything I write from here on in, a steep Reading Fee will be instituted. Seems they think their time is worth something, too. Hmmph. I guess we’ll just always be a Break-Even Household.

During BlogHer conference evenings, signs like this appeared by the elevators, inviting you to “After Hours Parties.” I was afraid I would stumble into the “Twilight Blog Zone” so I went straight to my room instead.

My Submission was blown up pretty big because it was 1 of 25 Voices of The Year in the Humor category. Thank you BlogHer!

I’m 5 ft. 6″ so this thing was definitely tall. To ship it home cost hundreds of dollars. 😦 It coulda made a nice doggy barricade.
Monetize, monitize, monitize! Every time I tell people I have a blog, they have 2 questions: What do you blog about? Are you making money from your blog? 😀
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I know, right? So how do you respond??
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“Not yet.” 😀
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You always crack me up, every time I come here. Monetize, ha! Apparently I was hanging with the unambitious crowd because mentions of such things never really entered the conversation. And I think I would have benefited much more from the walks-cool sort of swag than the creepy hair pills I swiped from that booth full of Bratz dolls.
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Thanks, Aussa. I suspect (after watching your fun video!) that you were hanging with the really cool crowd. And creepy is right . . . how about the super spooky reflection that stared back from the mirror at The MRS booth? Oh wait, that was me.
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HAHA! I didn’t go near that booth… I saw it and made a wide berth without having any clue what it was. It could have been fun to try and mess with the person inside though 😉
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What a fun way to recap! I especially like the cut-the-poster-into-puzzle-pieces idea, and the line about white shorts and red towels was priceless! Keep it up, Gal, even if you don’t make any extra pennies.
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Thanks so much, Jennifer! Yeah, I’m not seeing any pennies, but maybe shopping at J.C. Penney’s? Oh and the white gym shorts in with the red towels is more than just a line, it’s a real occurrence around this house every couple of months. Hmmmmm… Take care!
Stephanie
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Never write for free. Now they tell me. 😀
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I know, right? It’s a dollar a word.
(I just wrote eight to match the eight in your comment, so now we’re each even. HOWEVER… in explaining that, I’m sorry to say that I got a little wordy. So now you owe me $35.
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Do you accept Mallo Cup points?
😀
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Wait. Some people get paid to blog…?
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HA – – Miss Morningstar, always bringing in the incredulous.
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“No such thing as a free lunch” has many applications. I like yours.
I’m lovin’ your scrapbook sequels and Chick Lit. How about grandchildren scrapbook prequels?
The white shorts and red bath towels sounds like a disaster! Especially for a girl entering puberty.
Audiofiles of calls to customer service next?
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Hmm… Sadly, I do think the Tylenol ‘Not tonight dear’ is more inconspicuous than some out there! Lol! 😉
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No truer words!! Thanks for commenting!
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Great idea. The conference sounds like quite a time. Although, I am rather curious as to how many of your readers attempted to charge you for their comments. . . since I like you it’s only $19.95. . .Althouhg what yu can do is prooph read there material and then charge for the correktions. I suspect you can make quite bundle with that service.
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Ha–I’ll collect on you later.
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; ) Counting on it!!
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Seems you had crazy fun at the conference and what a way to tell us about it! 🙂
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You are so intuitive. You knew to out the adjective “crazy” before the adjective, “fun.” Yep! Thanks as always for gracing my comments with your presence!
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Hmmm, if I had a dollar for every… lol. This was pretty funny! I get a percentage for commenting right? 😆
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This is a collaborate comment section… Of course it’s a 50/50 split!
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Yusss! 😀
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What a great placard. Too bad I was away at the time. I could have dropped that beauty off in SoCal on my next trip south…for free.
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Oh that’s right! I would have dearly loved to meet you in person! Forget the silly poster!
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I’m sure we’ll manage it one day…looking forward to it!
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Sounds like an interesting event! Pity you couldn’t bring your new barricade home though… 🙂
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I know, right? But now someone suggested I should have cut it up and made it into a puzzle I could just fit in my suitcase. Darn! Thanks for reading!!
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That’s creative!
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Why is there only a LIKE button on your posts? There should be a LOVE button. You are a Great Writer!
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That is like the sweetest thing ever. Thank you. (And yes, you get paid time and a half when you make comments like that! 😉
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Ha, ha! Great post! Copyright 2014.
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Really, you are so cute. But can either of us figure out how to make the copyright symbol??
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©
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Can I be your secretary? I’m happy to take payment in cupcakes and/or swag bag nail varnishes.
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See I just LOVE that you say varnish instead of polish. Just because of that (and soooo much more!) you’re hired. But not as secretary. Equal creative partner. When do we begin??
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Ah! Great idea!!! (I still get paid in varnish, right?)
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Showoff 😉
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Steph, you are PRICELESS!!!
Man, that poster is awesome! You should have cut it up and presented it to your family as a jigsaw (you get the poster home without the hefty shipping fee and the kids get an exciting present that you haven’t had to pay for).
BTW I’m SUCH a Swag Hag!
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Oh, and I’d have been totally swayed by the cupcake card. Good choice!
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lol – – I don’t know if you can see the bottom line on my card but it says, “It’s not about the cupcake.” Just in case people think I write a baking blog.
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That’s an incredible and hysterical idea!! I kept asking BlogHer to send me the file so I could just reprint it at home. But they kept balking at that idea. Why didn’t I just think of a Puzzle!! I really need to think outside the “balks!”
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Ah! Does this mean I have to now pay $1 for your pun? Do I get commission for instigating it?
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You little instigator, you. Please, do it some more!
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I’m glad to hear that BlogHer’s vendors were providing products like nail polish that help women feel empowered. Maybe next year you can sell your stuff at one of those booths.
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I am sooooo afraid to ask you what “My Stuff” actually consists of.
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Written products. Maybe a how-to book.
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Still waiting. For the other shoe to drop. Or even stomp.
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La dee dah dee dah…
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that’s never good.
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Love it. I am just a “considering it” blogger, but it annoys me when I read blogs that are full of promo’s and obvious product advertisements. Thanks for keeping it real!
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Are you a “Considering it” blogger because you’re considering blogging or advertising? And Thank you for thanking me. We follow that, right? 😉
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Amazing! I have been thinking about this (monetization business) all day long now and at 5pm just feel awful. Until I read this!! I have always felt conflicted, knowing that most of my blogger peers are earning tons and here I am, falling in between. Not just a hobbyist, and not willing to pimp my site/ writing either. So there, I said it. Oh well, it’s a crazy business and it’s driving me insane to think that this ‘hobby’ I got into, initially to keep my sanity and sense of well-being, is now turning stressful and cut-throat that it’s driving me insane! How hilarious. waaahhh-wahhhh-wahhh…… Anyway, loved the swag rhyme part particularly. Reminded me of my Sesame Street days! LOL!
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Thank you, Joy. I answered you further on FB. And I would love to write for Sesame Street.
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Very funny! I was thinking of what to end my comment with while I was reading your post. Then I came to #10 and that idea went out the window. On the other hand I’m making a little money from my writing. Friends and family are offering me money not to read it to them.
Anyway, Great Post and congratulations on your writing success! 🙂
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“Friends and family are offering me money not to read it to them.” Ha – – money for doing nothing. The best kind. And I think you could retire yesterday if you start singing professionally. Thanks for your comment, Tom.
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Hah great article and love the first comment too!
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Thank you so much!
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pleasure x
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Wow, that’s a great idea. How about I charge my boss extra for random notes I make at work? It sounds like you had a good time anyway! I hope there won’t be an invoice for the comments you’ve made on my blog. They are, after all, priceless!
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No invoice for the comments I leave on your amazing work, Marissa, but do be aware they will come out in an Anthology next spring. Entitled, “Collection of Comment Con.”
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I have no doubt. The quote gal strikes again!
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