How to Portray a New Image (not necessarily an accurate one!) Using Social Media

download

Alrighty, so interestingly enough WE (that would be you AND I) are no different than popular products that companies advertise. Why? Because we all want to be well-received by the public and we like to think of ourselves as having a solid warranty, right?

I don’t know about you, but I never looked at things quite in that light when I first attempted to use Facebook, Twitter, and Instagram  — so now I have to do a major “rebranding” of myself as a person.

And maybe so do you?

You know, like how McDonalds used to just make America fat, but now they look like Starbucks and serve salads! And how Target used to be just another low-brow discount store but now it carries Fiorucci, Mizrahi, Giannulli, and Fusilli. (Note: these’ll make you hungry for Italian food, but only the last one is actually pasta — the first three are high-profile designers!)

Here are some tips for using each of the popular online networks to do a major personal revamp! It is worth mentioning that you can project an entirely different image of yourself on each separate one. For instance, I can use Twitter to rebrand myself as a well-regarded author (who doesn’t look like Starbucks, or serve salads!) and then Instagram for depicting myself as an ultra-fun friend! And Facebook to get the word out that I’m the latest sex symbol to put Marilyn to shame. (Uh, that’d be Marilyn Manson!) Basically you can characterize yourself however you want, so use your imagination!

And Now Without Further Adieu . . .  (What’s adieu and why is it always escaping being held hostage?)

TWITTER: If you lose your train of thought after 140 characters like I do, then Tweets are perfect for the reinventing process! Also due to the abrupt nature of the post, you should intentionally cut yourself off mid-sentence to invoke intrigue. i.e. Here’s a recent one of mine implying I’m a sought after author — “Meeting with my agent today for a power lunch and heavy negotiations about . . . ” (Oops, ran out of characters!) Nobody needs to know it’s actually my health insurance Agent and I’m trying to get a dental plan added on!

SNAPCHAT: Also ideal since what you post vanishes after 10 seconds, which is coincidentally the maximum timespan of my memory! I like to put out a photo of me dancing on tables (with my bra on top of my head) or swinging from chandeliers (which are actually Polaroids from my college sorority days!) but by the time all my highfalutin decorator friends zoom in to scrutinize the texture of the tablecloth or the brand of the chandelier, the whole thing magically disappears! Meanwhile, the lingering effect is me as fun party girl that everyone now wants to invite to their next shindig.

FACEBOOK:  Posting extremely frequently is the key here so you’ll get comments and likes literally around-the-clock. It also helps to have every day be your birthday so you have a constant stream of well-wishers. For instance, each night at midnight I go into FB settings and modify my date of birth to the following day. Instantly, all my Facebook Friends trip over themselves to leave their best regards in the comments section, complete with custom kitten memes and colorful cakes with candle pics, etc. I use this particular “365 day a year birthday” technique because I want to create the image that I am a “Born-Again.”

INSTAGRAM: Liberally use hashtags here. Trust me, you won’t get a reputation for being a cannabis dealer but you may constantly order hash-browns at brunch restaurants. Also to stand out, whilst everyone else is posting their silly selfies, you should post shelfies because this will project an image that you are still a bookworm in a Kindle Kingdom. Celfies (photos of you munching lotsa celery) are a good way to make people believe you’re a health nut or a Vegan.

PINTEREST: I make specific boards by tagging certain “guilt-inducing” photos to give my grown kids (who’ve flown the nest without nary a backwards glance!) some subliminal suggestions. I created one with lots of crafty projects of old, skinny, wrinkled, gray-haired sock puppets on crutches. I titled it “self-portraits.” So far nobody has come home for a visit, but I remain optimistic. Another board has pictures of adorably decorated baby nurseries with sad-looking dolls in the crib. I’m hoping that will propel me into “Nanna” status before I’m too old to see or hear any grandchildren. Another album has hundreds of photos of ET phoning home. Cleverly subtle, yet maybe too subtle — so far my cell hasn’t buzzed once.

LINKEDIN: I like to use LinkedIn to represent myself as being highly qualified to do anything and everything. Did you know you can make a resume for playing with kittens? Because that’s one of my top-notch skillsets.

resume parody

TEXTING: Yes! You can even use your cellphone for revising your stale reputation. It’s all done through an act I like to call, “Mistaken Texts On Purpose!” I am sure at one time or another you’ve received an odd message and afterwards the sender immediately wrote, “Never mind that! Meant for someone else.” Meanwhile can you unsee it?? Of course not. So use this method to intentionally transfer information to someone whose opinion of you needs to be readjusted. Your ex broke up with you because you’re a loser? Send this “accidental” text to him/her. “Hey! Can you ask the bank to hold off on closing escrow on my beach home, the lottery officials said my first 80 million will transfer at the close of business hours today. Thanks.” Followed by a, “Sorry! Disregard that last text. Hope all is well!”

WORDPRESS BLOG: Use WordPress every chance you get to throw your followers off track. You want to keep writing strange, quirky, “so bad it’s definitely putrid” posts so that when you hit the New York Times with your bestselling novel, everyone will be so surprised you could knock them over with a feather. Then go on Etsy and use it to market colorful, unique feathers.

social-mdia1

Advertisements